Kids at Heart was a business designed to provide affordable portraits in a high volume mall environment with the emphasis on fun. The logo and website were designed to maximise the fun, ‘kids at heart’ nature of the brand, with a very intuitive architecture and big buttons so when the time came, orders could be placed touch screen style. I worked in combination with Gravitate who developed the back end of the site. I also designed and organised the printing of all the business stationery, point of sale and packaging. Unfortunately the business folded.